It’s simultaneously a good time and a bad time to run a small business. On the one hand, some 78% of consumers say that they prefer shopping at small businesses. On the other hand, competition for dollars is more competitive than ever, and that makes it difficult for businesses to get their slice of the pie. One effective way to get more customers and earn more revenue is to expand your reach. After all, a person can’t become a customer if they don’t know you exist. Plus, the more people know about it = the greater the chance of making sales. So, how do you get your business name in front of as many eyeballs as possible? We’ve put together a few handy marketing tips that should do the trick.
Connect With Others
We’d recommend investing the time, energy, and money to grow your social media followers list organically, but we’re also aware that that takes time. One handy approach to unleash the power of social media in a time- and cost-effective way is to connect with influencers and other online profiles who have large followings. For example, if you sell outdoor equipment, you may partner with an outdoor-focused influencer, or with a local nature organization. This approach will get your business in front not just of more people, but crucially, people who are likely to have an interest in your products.
Improve Your Search Engine Ranking
Your potential customers are making Google searches when they begin the journey which will ultimately result in them buying a product. If you appear high on the SERPs (Search Engine Results Pages) for relevant searches, then it’ll be your business that they come across, not your competitors. Of course, appearing on the first page on Google doesn’t happen by accident. You have to make it happen. Working with an SEO agency will ensure that your website ticks every box that Google’s crawlers look for when indexing and ranking websites, increasing your chances of appearing at the top of the results page. Combine SEO with PPC (pay-per-click) advertising, and you should find that many more potential customers are able to find your website.
Host Local and Online Events
People aren’t always looking for new businesses, but they usually are looking to do interesting and fun things, so why not give them those things? Hosting events, be it in-person or online, is a good way to nurture potential customers. Even if they don’t decide to buy anything on the day of the event, they’ll very much know you are, and if they liked what they saw then it’s likely that they’ll become a paying customer in the future.
Use Social Proof
Consumers are more likely to pay attention to a brand if other people are saying that it’s worth paying attention to. This is why reviews are so important; they really can be the deciding factor that influences whether a customer goes to one business or the other. If possible, look at encouraging your happy customers to leave reviews on Google, or you could even start a referral program that encourages your customers to tell others about your business.
This article may contain affiliate links, which means we may earn a commission if you purchase through these links. This comes at no additional cost to you and helps support the operations of The We Spot—thank you for your support! The views and opinions expressed in this article are solely those of the author and do not necessarily reflect the views of The We Spot, its owners, employees, sponsors, or affiliates. This content is for informational purposes only and does not constitute legal, financial, or therapeutic advice. Readers should consult a qualified professional before making any decisions based on the information provided.
