Finding the Wrong Customers? Here’s What You Could Do Differently
It’s frustrating to spend time and money attracting leads, only to realise they’re not the right fit. When a business keeps connecting with customers who aren’t aligned with what it…
Small Details That Make a Big Impact on Customer Experience
When people talk about customer experience, they often think about the big things: fast shipping, friendly service, easy returns, or a sleek website. But the truth is, it's usually the…
Photo by fauxels: https://www.pexels.com/photo/multi-cultural-people-3184419/
How To Run Your Business With Both Your Employees And Customers As A Priority
Running a business? It’s not just about the bottom line. You already know that. What really makes a place tick—what keeps the lights on and the doors open year after…
How To Avoid Trouble With Tricky Clients
Some clients are a dream. You barely hear from them, they pay on time, and they trust your expertise. And then there are the others. The ones who send emails…
What Every Small Retail Store Needs to Attract (and Keep) Customers
Running a small retail store is like hosting a party every day. You want your guests (aka customers) to feel excited, comfortable, and ready to stay a while. The last…
Photo by Yan Krukau: https://www.pexels.com/photo/photo-of-woman-showing-frustrations-on-her-face-4458420/
A Sensible Guide To Dealing With Frustrating Customers
As most of us go through life as customers, it’s very easy to look from that vantage point and consider the difficulties businesses can cause us. When a company fails…
Getting Your Clients to Trust You as a Small Biz Owner
It is completely normal to experience a little bit of imposter syndrome when you are running a small business. Just you and your little laptop in the corner of your…
How to Take an Omnichannel Approach to Customer Service
Omnichannel customer service is increasingly expected from customers in the digital age. They want brands to meet them where they are, whether they prefer to speak to someone over the…