Do you love to travel? Then you’ve probably thought about creating a travel-focused social media account dedicated to your wanderlust journeys! It can be a lot of fun creating this kind of content, and you could even start to bring in an extra source of income. And there’s a travel niche for everyone. Whether you’re travelling the length and breadth of the UK or you’re flying to remote parts of Asia to discover the landscapes and culture, you can document your experience in real time and share it with the world.
Be Personal
You need your followers to know who you are. You’re sharing the amazing backdrops you’ve ended up in, and that’s always eye-catching, but it’s not going to convince people to stick around for more.
They need to know why you, in particular, are the kind of figure to keep up with.
The best way to convince online users of that? Be personal! Make sure your true personality comes across in your content. Make sure you’re speaking with an honest voice, and you’re doing your best to share what drives you, and what you’re looking for out here.
Being down to earth, even in the most beautiful places on earth, is what earns you that follow.
Take Your Followers on the Adventure with You
This means inviting them onto the adventure in a virtual way, and that means going live here and there!
Going along to a local festival? Think about packing a proper wireless video transmission kit, so you don’t have to keep your phone in hand all night long.
This should also make it a lot easier to record in high clarity; sometimes mobile devices aren’t great for keeping up with the chaos of so much movement, color, and lighting.
Or if you’re just going for a hike, maybe turn on a livestream for a few minutes while you’re in a stunning piece of scenery!
Keep Trying New Things
Branding is everything in the marketing world – but that’s not necessarily true when it comes to social media. In the first few months, and even the first year in general, you need to put out various different things and see what really works for your followers.
If a certain type of content gets good traction, great! Repeat it a few more times to check it wasn’t a fluke. If not, it’s clear that’s the kind of thing your audience wants to see. You can also test different designs for posts, and see if static or video content performs better for you.
Just have fun with it as you go; if you can, your audience is likely to have a lot more fun with it too!
Love to travel? Don’t mind the world of social media? Then why not put these things together and come up with a travel-focused social media account of your own? Pick a name that suits you, start putting up content you enjoy making, and see what resonates with the audience out there.
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