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Building A Thriving Landscaping Business: 6 Things The Pros Do

Building a thriving landscaping business doesn’t need to be something that’s perpetually out of reach. Instead, it’s something you do yourself today, even if you’re just getting started.

The trick is knowing what you need to do to make it work. That’s the hardest part. Once you understand the direction you need to go, it becomes substantially more straightforward. 

But what should you be doing? That’s what we address here. Check out this guide to supercharge your business. 

Target A Niche

It doesn’t matter which niche you target, as long as you have one you go for. It could be commercial landscaping for restaurants, or residential landscaping for cute cottages in the countryside.

Having a niche is helpful because it lets you segment your audience and grab the attention of the people who need you the most. Don’t fall into the trap of trying to do everything for everyone, especially if you operate in a big city. Most customers will just look for the brand that seems like the specialist in their area, not the generalist. 

Targeting a niche also helps you focus your marketing efforts. You’re not trying to target every keyword or need in your area but rather focusing on an underserved set of services you can exploit. 

Hire And Retain Great Employees

Another tip for success in the landscaping realm is to hire and retain the best people. You want hires that serve you long-term and that your customers like. 

Getting your hiring decisions wrong is one of the most significant mistakes you can make. Bad hires almost always cost you long-term, even if they seem cheaper upfront. 

The best employees for landscaping businesses are hardworking people who have an eye for detail and beauty. You want individuals who take care of everything they do, from edging lawns to installing stones and tidying up afterward. Clients should have a sense that you provide a complete service and that you don’t need them to do anything once you leave. 

Invest In Quality Supplies And Equipment

It also helps to invest in quality construction supplies and equipment. Using the cheapest materials might boost your margins, but it can also give you a bad reputation (which is something you should avoid in a competitive marketplace at all costs). 

Look for partners you can work with and trust. Find someone in your area who supplies you with the materials you need to do an excellent job, minimizing delays and storage costs. 

Don’t work with anyone who can’t deliver the materials your customers want. Ensure your partners are flexible and can provide rapid delivery on the items you need most often. 

Provide Excellent Customer Service

The best landscaping companies are also constantly looking for ways they can go the extra mile to serve their customers. These firms want to know how they can serve them and improve the quality of their offering. It’s actually easier said than done. 

For example, ask your customers at the end of the job if they want you to do anything else. Keep asking them where you could improve. Get them to tell you which areas they think are “five-star” and which need some improvement. 

You can also offer add-ons. For example, if you know you’re going to be on-site landscaping, you might offer pressure-washing for an existing driveway, or gutter cleaning as a bonus. These little touches help to complete your work, improving the impression it gives people while helping you exceed their expectations. 

Focus On Marketing

If you’re trying to grow your landscaping business, you want to spend around two-thirds of your time on marketing, and perhaps a third of it on actual operations. That means you’re not the one going out to clients’ sites and doing the work. Instead, you’re at the office, finding new customers and looking for ways to improve your business. 

This approach can feel a little odd for company owners who are used to doing the legwork in their businesses. But it is essential if you want to grow rapidly. If you try to do everything yourself, you’ll wind up in the same situation as most CEOs, and your time won’t be your own. Instead, you’ll be creating a job for yourself, instead of a business that works for you. 

Give Back To Your Community

Finally, the best landscaping companies always find time to give back to their communities. Many firms do volunteer work for free to improve neighborhoods or public spaces for everyone to enjoy. This can be an excellent form of marketing. 

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