Networking is getting a beating. It’s become a four-letter swear word for forced small talk, a flurry of exchanged business cards, and unsatisfying conversation for its sake alone. But real mindful networking—the kind that actually works for everyone involved—is not about schmoozing your path to success. It’s about forging meaningful relationships.
If you have ever attended a networking session and have considered your time a loss, join the club, I’m afraid. Don’t have to go through forced, robotic conversation for career gain, though. There is a smarter, easier, and, most importantly, worth-the-time alternative to make a real, meaningful connection with professionals.
Building Connection, then Opportunity
The most prevalent outlook most have towards networking is with a purpose in mind: a job, a client, a foot in the door. That isn’t a terrible outlook, but when you go in with only consideration for getting, then you have failed. Relationships—true ones—aren’t built through transactions but through trust.
So, switch your thinking. Instead of thinking, “How can I use them for my benefit?” Ask yourself, “What can I have in common with them?”, “What can I contribute to them?” Most successful relationships arise out of shared enthusiasm, mutual respect, and conversation, not about work alone.
The Strength of Being Present (And Truly Listening)
Being loud isn’t a requirement for being memorable. Most successful networkers actually speak less and listen more, and when one actually hears a person—truly hears them, not waits for one’s chance to speak—one is noticed. Others remember not only your message but also your manner, and feeling heard is a rare thing.
Active listening is a skill, and any skill can be developed with practice. Don’t nod your head and mentally work out your next statement, but try asking thoughtful questions, such as, “What’s the most exciting work that you’re working on at present?” That is a whole lot nicer than, “So, what do you do?”
Quantity Over Quality
Networking isn’t a math problem, and a hundred LinkedIn contacts or handing out reams of business cards doesn’t mean much when the contacts don’t extend past a shallow level. Having a dozen strong contacts—people who know and will speak for you—is worth infinitely more than a hundred contacts who can barely remember your name.
So, at an event, I don’t have a desire to flit about name-checking off a mental tick sheet. Don’t rush. Have a real conversation. Having one new strong contact at the conclusion of an evening is a success. This is the goal of mindful networking.
Where Networking Comes First
Not all of your best working relationships will form in boardrooms and starched industry events. Some of your most effective working relationships will form in less conventional settings—a coffeehouse, a party, or even a hotel and social club like https://forthatlanta.com/, where everyone can sit and converse in a relaxed atmosphere. People will become less guarded when relaxed, and therefore don’t confine yourself to traditional networking settings.
Follow Up (Without Being Annoying)
You had a great conversation. What happens next? Something simple, a follow-up, a quick message, an email, a LinkedIn message, a text, between a one-time conversation and a long-term contact. Don’t overdo it, but mention a specific detail in your conversation and, when a future meetup is a logical reason, say so. No sales message, no forced request, but a simple, “I enjoyed speaking with you, don’t lose contact.”
In real life, networking isn’t about chasing opportunity for opportunity’s sake. Networking is about forging meaningful relationships. As long as your orientation is thoughtful, listening, and give-first, and your value is in terms of one, not many, then it no longer feels compulsory and comes to feel simple and humane.
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